30 Apr 2019

The Importance of Branding

When it comes to establishing your business, branding is huge! Branding is essentially how your business is presented. You want to make sure that everything from your business name to your logo to your marketing messages are clean, consistent, and saying exactly the right thing. 

Before You Brand

Before you even begin branding (or re-branding) your business, you need to consider who your audience is and what will appeal to them. Make sure that you study what other businesses in your market are doing, and how customers react. Finally, consider which channels your brand will appear on. You want your brand name, design, and voice to stand out in a positive way, and for it to be easily recognizable across all channels while still leveraging each channel’s unique capabilities. Get more details for planning your brand with this beginners guide to small business branding.

Design is Important

Once you’re ready to start branding, design is incredibly important. If you do not have graphic design experience, you should hire a designer – your brand is not something to skimp on! The first thing that should be designed is a logo. You’ll want your logo to quickly and clearly convey your brand name and personality, so make sure that you carefully consider everything that goes into this design. After your logo is created, you’ll want to carry color and font elements over onto your website, and use these elements in graphics for social media and sales promotions going forward to create consistency. Need a branding cheat sheet? Check out these 5 ways to create a better brand.

So is Voice

Once you’ve got your design, it’s important to establish and consistently use a brand voice – how you communicate your marketing messages. You want to be able to relate to your customers, but the messaging needs to be clear and consistent no matter where your customer encounters your brand. So make sure that your taglines, sales, brand values, and general wording are consistent on your website, social media, and blogs, and that you’re updating all of your channels frequently! Keep your branding strategy simple with these tips

Branding is just the beginning! Work with us to make sure that your brand reaches your audience – schedule your appointment today!

15 Apr 2019

Website Design for Commerce

These days it’s nearly impossible to have a business without a website. Whether you’re dedicated to selling all of your stock online or you do most of your business in a brick-and-mortar store, an attractive and easy-to-navigate website will make all the difference when it comes to making sales. 

Be Where the Users Are

The majority of today’s internet users are mobile. That’s why responsive web design is essential to customers being able to find, navigate, and enjoy your website. Having a website that loads quickly and looks pleasing on any screen plays a major role in retaining users who are visiting your site. Not only is 60% of internet access done via mobile device, but 50% of commerce revenue comes from mobile action. So it’s more important than ever that content is easy to read and scroll through, no matter which platform the site is viewed on, and that calls to action are clear and concise. Having a website that isn’t easily accessible on mobile devices can directly hurt sales.

Design for Success

In addition to having a clear and responsive site, you want to keep the latest technology and trends in mind when you’re building (or having someone else build) your website. Put yourself in the shoes of your clients to get an idea of what designs will appeal to them and what technology will be important to them. Take a look at what other businesses in your industry are doing with their websites to look for positive examples and ways that you can stand out. Not sure if you’re leveraging everything that you can? Check off features on this checklist to ensure that you’re meeting modern standards for business sites. When in doubt, try it out! Because technology is changing all the time, the average website will only last you about two years. Launch your site and be receptive to feedback so that you can make changes over time to appeal to the most people and see the most success. 

If your goal is to build a successful online presence, you’re not alone! Drop by our website to start a conversation. We’d love to make sure your clients like what they see when they find your site.

01 Apr 2019

Grammar schmammar….??

That depends on how you want your business to be received by your audience….

  • 1 Professional?
  • 2 Competent?
  • 3 Experienced?
  • 4 Worthy of Trust?
  • 5 Serious about your business?

If grammar is not your strong suit, it might be something you easily dismiss as unimportant.  After all, our brains are highly capable of deciphering even intentionally incorrect spellings, etc. Here’s an example to illustrate this point that you’ve probably seen a version of floating around on social media at some point:

Buseace of the phaonmneal pweor of the hmuan mnid, aoccdrnig to rscheearch at Cmabrigde Uinervtisy, it dseno’t mtaetr in wcihh oerdr the ltteres in a wrod aepapr; the olny iproamtnt tinhg is taht the frsit and lsat ltteer be in the rghit pclae.  The rset can be a taotl mses and you can sitll raed it whotuit a pboerlm. Tihs is bcuceae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Azanmig huh?

HOWEVER……

There have been more times than I’d care to try to count when I’ve been browsing a website, perusing a pamphlet, even reading an actual ad or an e-mail, only to come across a misspelling or misused word.  Depending on whether its a business I’m interested in or not, I can sometimes dismiss one, two, even a few mistakes. If my interest was only in passing to begin with, I immediately dismiss the business as not serious, not professional, not careful, lacking attention to detail, etc., once I encounter mistakes in spelling and/or grammar. Is it really a shortcut worth taking if it could result in the loss of potential customers?? Perception, after all, is reality, right?


Fortunately though, if those details are not strong suits for you or tools you really have in your wheelhouse, it is something you can easily outsource to others! There are professionals you can hire to handle all of your copy writing.  If your budget can’t accommodate spending there, or if you’re the one creating your own social media posts, etc., that may not be feasible or the best use of your resources. Personally, I have a decent sense for correct spelling, proper word usage and grammar.  Perhaps it is because of this sense that I usually know when to question myself. In these cases I’m grateful for tools and resources I can depend on when I do have a question. Just the other day a colleague and I were looking up the proper usage of the words affect and effect.  There’s a rule, but our instance fit into the category of the exception to the rule, of course! And where did we go to resolve our question? Grammarly, of course! I’d recommend it to anyone! With Grammarly in your back pocket, it’s easy to put your best foot forward every single time and come across as the competent professional that you really are, and allow your customers to focus on your unique offering.


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