15 May 2019

Stand-Out Customer Service

We live in a world that’s busier and louder than ever before. Sometimes it can be difficult for a small business to stand out from all of the noise. But one way that entrepreneurs can make their company stand out from the big businesses is to leverage their small size to provide a cozier and more intimate service experience for their consumers!

Why is good customer service important?

This should be a no-brainer. Superb customer service leads to happy customers, and happy customers are loyal customers who will continue to use your products or services and encourage other people to do the same based on their experience! In our digital age, experience has become more important than ever before. With options for affordable products being plentiful, customers are becoming more inclined to have a preference for good service and quality over cheap products. It’s estimated that by 2020, customer service will become more important than price or product when customers make their choice about who gets their business. 

What makes a brand’s customer service exceptional?

In short, providing excellent service to your customers is a matter of making them feel respected and heard. Good old-fashioned greetings and polite responses to customer questions or concerns make a great start. Whether your business is brick-and-mortar or totally online, providing a clean and accessible environment to do their shopping as well as providing popular amenities, such as WiFi in stores or chatbots on websites, are small gestures that will stand out in your customers’ minds. You can show customers that you care by paying attention to reviews and feedback and responding carefully to concerned customers and being open to constantly improving the service and environment. 

How can you provide great service?

Now that you know why stand-out performance is important and what makes service stand out, it’s time to start providing great service. The first and most important thing is to make sure that everyone who interacts with your customer knows your product thoroughly to provide timely and accurate responses to all questions and concerns. Make sure that you and your staff are friendly, polite, and respectful. Ask for feedback and listen and respond to it. 

When it comes to customer service, we practice what we preach. We want to help you achieve your business goals and make sure that your digital presence helps to enhance the service experience that you provide to your customers! Visit our website to start a conversation with us today!

01 May 2019

Is Email Marketing That Important?

In a word – yes! Even with all of the advances in social-connectivity technology that we’ve seen since the advent of email, email marketing is still one of the most effective channels out there! And the latest and greatest technology allows for automation and other significant improvements in this method of getting messages to our customers. 

Why?

With more than half the world’s population using email, incorporating email messages into your marketing strategy allows you to cast a very wide net. And email doesn’t just reach a lot of people; email reaches people effectively! Approximately 77% of people would rather receive promotional content from brands via email than via SMS or social media platforms, and 30% of customers who are subscribed to a brand’s email marketing have purchased from the brand that they’re subscribed to. Want to know more about the effectiveness of email marketing? Check outthis collection of statistics!

How?

When it comes to email marketing, sending emails is only step one. Careful planning and constant optimization is required to make your email messaging as successful as possible. Adding graphics and videos can increase both the open and click-through rate for your emails. You can also increase the chances of recipients opening the emails – and reduce getting your emails flagged as spam – by segmenting your recipients and using personalized subject lines and copy in the email body. Targeted emails are three times as likely to directly elicit action and gain revenue than generic marketing emails. And don’t forget to keep your emails mobile friendly – 49% of all emails sent are opened on a mobile device! If you’re looking for more information on how consumers interact with emails, check outthis infographic for user activity and ROI statistics.

With all the technology and information that is available, it’s natural to have questions about including emails in your marketing strategy. Try following these tips to optimize your email strategy!

Establishing outstanding email marketing is only one part of taking your marketing to the next level. Let’s talk about the goals and needs of your business. Visit our website to start a conversation with a FREE assessment!

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