You’ve seen landing pages before. These are destination pages that organizations and entities can link to directly via advertisements, emails or search results. So, what makes them different from the home page of a website? And is using a landing page really a good fit for you or your organization? Let’s take a closer look!
What Makes a Landing Page Different
Landing pages aren’t just another part of a website. Each landing page is developed to be a part of a marketing campaign. For instance, when an organization has a sale or a cause that they’re trying to promote, a landing page can be used to provide their audience with all of the details AND link back to their website or guide visitors to their brick-and-mortar location. Could the campaign lead back to the organization’s home page? Of course! But a page that has all of the details of the promotion and directions for how to take action is much more useful, and having this information on a separate page (instead of the website’s home page) saves the organization from an expensive and time consuming website overhaul.
What else belongs on a landing page? Take a look at these 5 Essential Elements
What is a Landing Page Good For?
A landing page is different from a home page because it leads your audience to a special page with clear details and a call to action. What kind of campaigns can you use a landing page for? Here are some ideas: Generate leads with a sign-up form Sell products with coupons and clear calls to action Use forms to ask people to support your cause Invite prospective customers to download a free value-add item
Looking for more inspiration? Check out these great landing page examples!
Is a Landing Page Right for Me?
We’ve given some insight to what landing pages can be used for, and what makes a good landing page. If you develop a clear call to action in line with your goals, a landing page can be an essential part of any successful marketing campaign!
Ready to build your landing page and generate leads or sales? Check out our Lead Gen / Landing Page package and other Design & Development services!