14 Dec 2018

The How and Why of Relaunching Your Website

What your followers need – what they want is easy access to the right information at the right time.

The purpose of a relaunch is to improve usability for the consumer, to update the brand, or to take the website into a new era with new updates and features. This is also a pretty good idea if you’ve developed a website in previous year(s) but never really implemented the time to get it off the ground.

This is more than a virtual makeover. Relaunching your site with updates gives it:

  • Mobile Responsiveness
  • Interactive Elements
  • Improved User-friendliness
  • Website Speed
  • A Fresh Design
  • A Better Backend
  • Stronger Security

Relaunching your website when necessary is an important marketing tactic when you’re looking to keep your content fresh, exciting, and new. It keeps your consumers on their toes, and keeps your business on their radar. Let’s dive into what these benefits entail.

Mobile Responsiveness

According to statistics, as of November 2018, 62% of smartphone users have made a purchase online using their mobile device in the last 6 months.Ignoring these trends in mobile eCommerce evolution means potentially missing out on more and more profit as these trends continue to increase.

Interactive Elements

Marketing your website is a really important job. Getting people’s attention, keeping that attention, and getting those people to do something with that attention comes with better conversion rates. Using Interactive Elements are becoming increasingly important in this day and age where most internet users have fading attention spans and are growing more impatient. The basic idea is this: Interactive elements turn passive users into active participants. Thus, an interactive element is anything that the user interacts with on the web page. Adding a level of interactivity allows users to stay highly engaged, not just passively observing content.

Improved User-friendliness

Make it effortless for your users, and they will stay; make it difficult, and they will leave. Do links and buttons appear clickable, as they should? Does the website flow logically? Is it abundantly clear where important information can be found? If not, your website has not been designed for usability.In order to give your customers the best experience, you have to make your website as engaging as possible. Research conducted by HubSpot.com reveals that 76% of respondents stated that the most important factor in a website is the ease of finding information they want while 10% care about the “beautiful appearance of a site”.

Website Speed

Page speed is the loading time of a specific page on your website, or how long your content and images take to show up. Testing for each page, or particularly for your most important pages, can reveal critical weaknesses and flaws in your site’s performance.

According to statistics, 51% of U.S. online shoppers will not complete a purchase if a website is too slow. 47% of users expect your web page to load in under 2 seconds and 57% will abandon it all together if load time is 3 seconds or more.

Google uses web page load speed to determine rankings. Granted, there are hundreds of other metrics that Google’s algorithms use to determine search rankings, but web page load speed is still important. If you’ve clicked on a site before and it seems to take forever to load, your patience wears thin, and you’ll leave to look for a site that actually loads the answers you need. When someone immediately clicks the “back” button to leave the site, that’s a bounce, and you certainly don’t want your visitors doing that. Fortunately, regardless of when the last time you checked your page load speed was, it’s worth seeing how you can improve it. Even if it’s for the first time in forever.

If you could use some help getting your page load speeds up to, well speed, visit us!

A Better Backend

If you are a new owner of a WordPress site, you’re tasked with handling things behind the scenes to make sure that the site is user-friendly and filled with great content.

Fortunately, the WordPress backend makes those administrative tasks fairly easy.

Upgrading from Magento, it gives you access to posting blog articles on the same site, publishing informational pages with ease, the ability to manipulate the theme with a click of a button, and optional plug-ins for SEO and live chats. In addition, you can customize the back end by re-arranging sections, adding or disabling them as necessary increasing usability.

Stronger Security

The ease of launching an online business or personal website is great. However, there are some negative side effects. We see many webmasters who do not understand how to make sure their website is secure. There is a misunderstanding when it comes to the importance of securing their website, and whose responsibility it is.

Most website attacks are automated. Bots are constantly scanning every site they can for any exploitation opportunities. It is no longer good enough to update once a month or even once a week because bots are very likely to find a vulnerability before you patch it.

Let’s see what are the top steps all website owners should take to keep their website secure:

  • Running Updates
  • Using Strong Passwords
  • Offering Sensible User Access
  • Safe Extension Selection
  • Running Routine Backups
  • Install SSL

If you follow these relatively simple steps you will increase the security of your website. While these steps alone will not guarantee that your site is never hacked, following them will stop the vast majority of automated attacks, reducing your overall risk posture.

Being aware of these issues and understanding them will provide you with valuable insight into how the underlying technology works. It will also help to make you a better webmaster/site operator.

With the holidays coming up, it’s a great time to make sure your website is properly secured. Count on us to help here at EntreTEK!

15 Jul 2016

HOW TO START PLANNING A WEBSITE REDESIGN?

When you are asking yourself “Why are we doing a redesign?” you are already on the right track. Your website redesign should not be about implementing new design trends, but rather how your organization can leverage a new site to meet goals and objectives.

Do you want more views, more leads, more interaction? How can you use the site to meet goals and how will you be able to keep track of how successful your site is at meeting these goals after launch? All of these are important considerations. With all the time and resources going into a website redesign, you need to have a solid business case first.

When it comes to a website redesign, a lot of time and dedication goes into the process. That’s why the beginning stages of your website redesign are so crucial to the success of your redesign and site long-term. Many teams might want to dive right into it, but strategy and goals need to be established first.

23 Apr 2016

Get your website online today

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23 Apr 2016

Get Awesome Client Support

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13 Jan 2015

TIPS TO HELP YOU STAY ON TRACK WITH YOUR STYLE GUIDE

A style guide is an asset to your brand and voice, no matter how big or small your organization is. By setting a standard for every single piece of content on your website and internal/external documents, you can ensure everyone’s tone of voice is on the same page. A style guide should include aspects such as grammar, formatting, tone, correct word usage, best writing practices, and more to help keep your content in check.

07 Jan 2015

How to verify coding standards in WordPress -PHP

When WordPress was developed, right from the start, Matt Mullenweg, the chief programmer and soon to be CEO of Automattic, the company behind WordPress, enforced a long list of rules regarding the code writing that every core contributor have to comply to. Those rules defines how the code should appear. Here is the full list of PHP code standards:
https://make.wordpress.org/core/handbook/best-practices/coding-standards/php/

Coding standards have immense importance in developing for WordPress and everyone can implement those when developing for WordPress. It does not matter if you are writing customized plugin for your customer or child theme.

But first let us discuss about coding standards. Why should we use standards? Basically, the code should work, right? Why does anyone should care if there is only single space between the condition clauses or if the some documentation remark should start with a capital letter and end with a full stop?

Coding standards are very common in almost every framework and system. Code that is written by well-defined rules have huge advantages over code that it isn’t.

Read more at hostadvice.

07 Jan 2015

Convert a web page to a WordPress Theme in 5 minutes.

Everything you need is in the roll-your-own-theme.zip file.

WordPress blogs are getting to be like Pop Music – same words, same music, same beat, different song. They are variations on a single theme and that theme is the WordPress default. A certain sameness creeps into WordPress sites so that “Yet another WordPress Site” becomes the norm and not just a default setting on the admin panel.

Most web designers can pull off interesting stuff, but because creating a new theme is usually based on hacking the default theme, they are limited in what they can attempt. I’ve been converting a good number of blogs from static pages or blogger.com templates using the default theme hacks. This is time consuming and means that I spend most of my time fitting style into rigid constraints. I wind up castrating a client’s design to shoehorn things into the limiting container of the default theme.

07 Jan 2015

Professionally utilize leading-edge

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Synergistically negotiate dynamic total linkage after sticky information. Objectively monetize 2.0 manufactured products and open-source web-readiness.Dynamically recaptiualize corporate “outside the box” thinking with worldwide e-commerce.

Synergistically supply global testing procedures through ethical scenarios. Assertively develop empowered customer service and sticky leadership. Enthusiastically parallel task principle-centered portals via multimedia based scenarios.
Synergistically negotiate dynamic total linkage after sticky information. Objectively monetize 2.0 manufactured products and open-source web-readiness.Dynamically recaptiualize corporate “outside the box” thinking with worldwide e-commerce.

07 Jan 2015

Collaboratively negotiate

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read more
07 Jan 2015

Credibly revolutionize ubiquitous

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