05 Apr 2019

Grammar schmammar….??

That depends on how you want your business to be received by your audience….

  • 1 Professional?
  • 2 Competent?
  • 3 Experienced?
  • 4 Worthy of Trust?
  • 5 Serious about your business?

If grammar is not your strong suit, it might be something you easily dismiss as unimportant.  After all, our brains are highly capable of deciphering even intentionally incorrect spellings, etc. Here’s an example to illustrate this point that you’ve probably seen a version of floating around on social media at some point:

Buseace of the phaonmneal pweor of the hmuan mnid, aoccdrnig to rscheearch at Cmabrigde Uinervtisy, it dseno’t mtaetr in wcihh oerdr the ltteres in a wrod aepapr; the olny iproamtnt tinhg is taht the frsit and lsat ltteer be in the rghit pclae.  The rset can be a taotl mses and you can sitll raed it whotuit a pboerlm. Tihs is bcuceae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Azanmig huh?

HOWEVER……

There have been more times than I’d care to try to count when I’ve been browsing a website, perusing a pamphlet, even reading an actual ad or an e-mail, only to come across a misspelling or misused word.  Depending on whether its a business I’m interested in or not, I can sometimes dismiss one, two, even a few mistakes. If my interest was only in passing to begin with, I immediately dismiss the business as not serious, not professional, not careful, lacking attention to detail, etc., once I encounter mistakes in spelling and/or grammar. Is it really a shortcut worth taking if it could result in the loss of potential customers?? Perception, after all, is reality, right?


Fortunately though, if those details are not strong suits for you or tools you really have in your wheelhouse, it is something you can easily outsource to others! There are professionals you can hire to handle all of your copy writing.  If your budget can’t accommodate spending there, or if you’re the one creating your own social media posts, etc., that may not be feasible or the best use of your resources. Personally, I have a decent sense for correct spelling, proper word usage and grammar.  Perhaps it is because of this sense that I usually know when to question myself. In these cases I’m grateful for tools and resources I can depend on when I do have a question. Just the other day a colleague and I were looking up the proper usage of the words affect and effect.  There’s a rule, but our instance fit into the category of the exception to the rule, of course! And where did we go to resolve our question? Grammarly, of course! I’d recommend it to anyone! With Grammarly in your back pocket, it’s easy to put your best foot forward every single time and come across as the competent professional that you really are, and allow your customers to focus on your unique offering.


15 Mar 2019

Small Biz Social Media Marketing

We get it – when you’re starting your own business, you’re on a budget. But you absolutely should not neglect your marketing efforts just because money is tight for the time being. While you’ll ultimately want to optimize your branding and digital presence to make the most of your marketing campaigns in the digital world, a lot can be done to promote your brand via social media while you’re polishing up your website and planning your ad campaigns! 

Get Started

It can be easy to start your social media marketing – first create pages for your organizations. Choose the best platform(s) to have a presence based on where your audience is. For example, Facebook is a good choice, with 68% of American adults actively using it. Or, if you’re targeting a younger audience, Snapchat is a good platform to be active on, with 78% of American 18-24 year-olds using the platform. Take a look at these social media statistics to get a good idea of what percentage of your audience is just waiting to discover you on the various social media platforms!

Making Best Use of Social Media

It can be tempting to use social media as just another platform to broadcast your message. But if that’s all you’re doing with your social media activity, you’re missing out on big opportunities. Put the “social” in social media by actively engaging with and listening to your followers! This will allow you to create campaigns that resonate best with your customers and provide promotions, products and services that fit their needs. Additionally, you can use social media engagement to provide excellent customer service! Take some time to consider what you’ve seen from similar brands on social media, and what your audience responds to. Knowing what motivates your customers to engage on social media will ultimately result in a more successful marketing effort.

Organize and Plan

If you’re using social media as part of your marketing strategy plan – and, like we’ve said, you should! – treat it as such. Don’t just post willy-nilly. Consider why people are engaging with their favorite brands, what successful brands are doing, and, most importantly, what your own goals are. Keep these ways small businesses can improve their social media presence in mind when you’re building your social media marketing plan. And when in doubt, don’t try to do it all yourself – we can help! 

Check out our Free Discovery Call and get in touch today!

01 Mar 2019

All About Landing Pages

You’ve seen landing pages before. These are destination pages that organizations and entities can link to directly via advertisements, emails or search results. So, what makes them different from the home page of a website? And is using a landing page really a good fit for you or your organization? Let’s take a closer look!

What Makes a Landing Page Different

Landing pages aren’t just another part of a website. Each landing page is developed to be a part of a marketing campaign. For instance, when an organization has a sale or a cause that they’re trying to promote, a landing page can be used to provide their audience with all of the details AND link back to their website or guide visitors to their brick-and-mortar location. Could the campaign lead back to the organization’s home page? Of course! But a page that has all of the details of the promotion and directions for how to take action is much more useful, and having this information on a separate page (instead of the website’s home page) saves the organization from an expensive and time consuming website overhaul. 


What else belongs on a landing page? Take a look at these 5 Essential Elements

What is a Landing Page Good For?

A landing page is different from a home page because it leads your audience to a special page with clear details and a call to action. What kind of campaigns can you use a landing page for? Here are some ideas: Generate leads with a sign-up form Sell products with coupons and clear calls to action Use forms to ask people to support your cause Invite prospective customers to download a free value-add item

Looking for more inspiration? Check out these great landing page examples!

Is a Landing Page Right for Me?

We’ve given some insight to what landing pages can be used for, and what makes a good landing page. If you develop a clear call to action in line with your goals, a landing page can be an essential part of any successful marketing campaign!

Ready to build your landing page and generate leads or sales? Check out our Lead Gen / Landing Page package and other Design & Development services!

15 Feb 2019

5 Simple Steps to Small Business Success on the Internet!

For years, the website design market used to fall into three separate entities for website design and development: (i) graphics and animation studios, specializing in custom graphic design and creative animations, (ii) website marketing/promotion firms, (iii) Web programming companies specializing in database-driven website development. Nowadays, however, you get to see a fusion of these three entities in several dynamic Web Development and Promotion companies operating from any part of the globe. These web design, development and web promotion firms are virtually allrounders that cater to a diverse range of clientele, include those coming up for creative web design, web databases CRM / ERP as well as for SEO (search engine optimization) needs.

Most small business firms all over the world heavily rely on the services of such web development firms as they usually cater to small business website design by providing web based marketing methods that small companies can afford due to small budgets. Depending on the effectiveness of such web-based marketing, clients often see incredible successful results from clicks to conversion. There are some case studies which show that utilizing their marketing equation; some sites have gone from 10 leads a month to 300 leads. However, to achieve this is easier said than done. Web marketing firms that create a full plan for their clients using both the strategic and tactical methods crafted by specialists/consultants in turn are able to give small or large businesses increased sales. After all, that is the reason one can zero down on in order to be in a business, right? To have more sales and offer value. Therefore, the objective behind any web development or website promotion project is to create a unique selling proposition through your website that can set you apart from your competition so your customers should only think of doing business with you, regardless of price.

Small business firms today look forward to the professional creative website design and strategic web development and web promotion companies for the simple reason that they want their site to have the look and usability of a Fortune 500 company site without having to spend huge bucks for it. Yes, it is definitely considered a plus if the website is designed as a tactical marketing tool that aims to engage and educate their clients in turn. And most of these businesses have a concern in their minds: can their web site provide a means to gather analytical data for them to offer better service for all?

Yes, definitely they can. However, for this, optimal, effective website design strategies need to be incorporated. In a word, small business clients should be enriched with at least some of these features in order to fetch more conversions:

  • Cutting-edge small business website design, tailor-made to provide broad market exposure of the products and services to potential clients.
  • Highly scalable digital website designs, aimed at boosting up the growth and realization of the full perspective of the small business houses.
  • Small business website design strategies including full-featured e-commerce solutions, to help these businesses deploy cost-effective, powerful e-commerce stores.
  • Customized search engine optimization services, based upon individual needs and goals.

However, there are umpteen so-called ‘cheap, quick’ solution-providers, and any small business firm must think twice before taking the plunge with them. Ideally, one should always trust a professional web development firm that gathers relevant information about their clients’ business through hours of discussion, clear up ideas about the requirement, nature and goal of the clients’ business. Based on these details, experienced, skilled web designers and developers carry out extensive research to find out the best small business website solution. On the other hand, creative, innovative content writers create specific and unique content for small business website requirements, thereby enhancing business prospects. Finally, website maintenance and search engine optimization techniques that comprise scientifically proven techniques available at a competitive price are sure to give your business a boost. Flash Presentation, Multimedia Presentation, Multi-lingual website development and E-Commerce integration solutions complement these customized website solutions for brightening the online and even the offline image of small business firms.

The Five Steps to Success:

To ensure success of your small business through a unique website presentation, it is important that you develop a five-step process for creating websites that meet your customer’s goals. Whether it is a small business firm eager to generate leads, sell online, provide information about their services, connect their vendors to their company electronically, or start an entirely new kind of service, this five-step process not only takes them from concept to completion, but also is the trademark of any Internet development company. Consulting: Every website starts with an idea. Perhaps you’ve been thinking about developing a website, or redesigning your existing site. At the consulting stage, a professional website development firm would strive to clear all doubts about the clients’ requirements. Consultation for this usually comes free in case of small to medium-sized businesses.

Website Design: After the initial consultation, the website development firm solidifies the clients’ ideas by creating a blueprint for their site by employing something they call “Strategic Design”.

Website Development: The website development project is then handled by a creator’ hive, composed of specialists who handle their own respective pieces of the site development. Remember, for successful website development, it is necessary to be handled by a versatile team of expert graphic artists, content writers, programmers, database specialists and technical personnel. This ensures that a qualified professional handles each task of the given project.

Web Hosting: Since websites are an intricate interplay of graphics, text, programming and computer resources, building your site on a rock-solid web hosting foundation is critical to its marketing success.

Website Maintenance: Once the site is available to the public, it must be maintained with the help of ongoing updates and continued development to the site so that they don’t give clients/visitors of the site a chance to complain about its quality and content.

01 Feb 2019

2 Ways To Eliminate Your Competition – It’s Easy!

Eliminating your competition is the easiest way to increase your chances of business success. And I don’t mean literally eliminate them, in the sense of doing something “bad” to them.

When I say eliminate, I mean … take them out of your prospect’s consideration set for your product or service category. Make it so your prospects ONLY think of your business, product or service when they are contemplating making a purchase. That way you get their business, instead of your competition making the sale.

What this means is if you sell widgets, you want your prospects to only think of your widgets when they are thinking of buying widgets. This is pretty easy to do if your business is not in a competitive industry.

But let’s suppose there are all kinds of businesses selling what you are selling, or filling the same consumer or business need you are filling.

How can you make sure your prospects ONLY think of you — and therefore only BUY from you — and not all those other companies?

Answer: By thoroughly understanding those competing businesses and then doing one of two things:

(1) Finding a position in the category you can own.

This will separate you from all the other businesses and will make you uniquely qualified in the eyes of your prospect to fill their need.

This usually requires finding a specific market niche you can focus on, or finding a specific product or service attribute or benefit, that is of value to your prospects, that none of your competitors can claim or are currently promoting.

This puts you in a class of your own and virtually eliminates the competition. No one does exactly what you do. Or in the quite the way you do it.

(2) By turning your competitors into “co-opitors.”

What the heck is a “co-opitor?” It is a competitor that you turn into a partner or a cooperator. Are there businesses or individuals with whom you could partner, with the idea of referring business to each other?

For example, a wellness coach could partner with a weight watchers clinic or a health club or a massage therapist. All of these practitioners are selling improved health and well being, but they can also be positioned as complementary services.

Or, let’s say you are a web site designer and you decide to focus primarily on working with small businesses (a market niche). You could create a partnership with another web site designer who has decided to focus on large corporations.

If you both agree to only take on business that fits your identified niche, and to refer business outside your niche to the partner, you both win.

You can partner with other businesses in your exact business in this manner, by identifying niches, by geographic area served, or by size or type of clients served.

And you can partner with businesses in different categories that fill a similar customer need by agreeing to work together to help each other get customers.

There is not a business out there that cannot effectively use one of these two strategies to significantly reduce their competition. So figure out which strategy fits your business best, and make it a priority to eliminate your competition this year.

15 Jan 2019

Does My Small Business Really Need a Press Kit?

When the “experts” tell you you’re going to need a press kit for your small business I’ll bet you’re wondering why on earth you’d need one. At least, I think you’d wonder why if you think a press kit is just for the press. But the term ‘press kit’ is misleading if you ask me because press kits aren’t just what their name implies.

I prefer to call them small business information kits or information packages instead because that’s what they really are. They are meant to inform everyone, not just the press about you and your business. Even Business branding package is better!

Once you have a small business information kit, you’ll find you’re often giving them when someone asks for information about your company–who you are, what you do, how you can benefit them. In fact, you’ll probably find you’ll give out almost as many of your information kits as your business cards.

Sometimes it’s more appropriate to simply hand out just your card, but other times, you might like to give someone more information than what’s on your business card.

Say you’re at a party and someone asks what you do. You’d probably just give them your business card. But your business card gives this business contact only the briefest information about your company.

So, you might also ask for their name and address, and send them an information kit the next day. Sending your information kit the next day also works as an important reminder of the evening’s discussion.

On the other hand, if you’re a plumbing company, you might want to contact construction companies in your area to see if they’re interested in subcontracting your company from time to time, or better yet all the time!

Sending them just a business card probably won’t get you very far. Even sending a well-written letter introducing your company together with your business card probably wouldn’t be as effective as a complete information kit.

You could think of your business card as the “who and the where, and a little bit of the what” of the 6 interview questions—who, what, where, when, why and how. Your card probably has your business name, contact information and possibly a slogan, motto or some saying suggesting what you do.

Your information kit on the other hand, answers all the questions. It tells people who and where you are, just like your business card does. But instead of one little line suggesting what you do, your information kit tells people exactly what you do. How well it tells them what you do depends on how good your copywriting is.

And it tells them how to buy, (with your convenient order form for example, or by phone or fax, with cash, check or credit card) and when to buy (today, right now, before the special offer expires).

Your business card doesn’t have the room to tell people why they should buy from you, but your information package does. And not just by telling them you’re the biggest, the best, and of course the most innovative either.

The real secret is convincing people they can’t do without your product or service, remembering that along with a great description of your product or service, to consider your information kit from your clients’ perspective. Everyone wants to know how what you do can benefit them. How you can save them time or how you can save them money, or how you can make their life just a little bit easier.

One last word on presentation of your small business identity package. It’s almost as important as what you say. A professional image can go a long way in assuring potential clients your small business is the one they want to do business with.

You cannot compete with big companies without one, and you’ll be miles ahead of the small businesses that don’t have one. And while we’re talking about professional image, imagine how your small business will be perceived when you have the ultimate in professional image– a matching corporate identity package, information kit and small business web site.

01 Jan 2019

Why Business Credit Is A MUST For Every Business Owner!

As an entrepreneur, you’re hardwired to enjoy a greater level of risk than the average person. But do you enjoy the thrill of business and investing so much that you’re willing to risk:

-Being hounded by creditors?
-Declaring bankruptcy?
-Being denied a mortgage?
-Paying more than your fair share of interest on your loans?
-Losing your house?

If you answered “no” to one or more of these questions, this may be the most important report you’ve read in a long time.

Because, if you’re like most entrepreneurs, investors, and business owners I’ve met over the past 33 years, you’re in danger of facing all of these horrific problems.

And it’s all because of your business.

You see, entrepreneurs typically make one or more financially devastating mistakes when financing the launch, operation and/or growth of their businesses. In most cases, they don’t realize that they’re making a mistake.

And to tell the truth, even when they do realize they’re making a mistake … they lull themselves into thinking that the consequences will be a minor annoyance.

Until, one day, they can’t qualify for a mortgage. Or they can’t get the to-die-for financing offered on the new car they’re buying. Or they’re hounded by creditors and eventually have to declare bankruptcy.

And it is all because they use their personal finances to fund the launch or expansion of their business. They then use personal credit cards to pay for business expenses. If you are in business or thinking about starting a business, business credit is a must.

Let me explain, most business owner have no idea that they can establish business credit and even fewer know how to how to establish business credit. If owners would take the time necessary to educate themselves about establishing credit they would no longer have to use their personal funds for start up capital or working capital.

They would also be able to use business credit cards which don’t report to their personal credit reports, therefore, not lowering the personal credit scores.

The most important goal of business credit though is to obtain unsecured business lines of credit, which can be done once the business credit profile is set up properly. Once a business obtains unsecured business lines of credit, they then have the working capital they need to start a business or expand their business. The business owner has check book control to use the business lines of credit as they wish. And best of all, the business lines of credit don’t report to the business owner’s personal credit report.

If you have set up your business profile correctly there are a number of banks that will lend to brand new start up business. That is right, brand new start up business with no track record whatsoever. The banks will extend unsecured business lines of credit so they can have the start up capital they need to finance the business of their dreams.

Make no mistake about it; business credit is a MUST for every business owner. Don’t put your personal assets at risk finance or fund your business!

14 Dec 2018

The How and Why of Relaunching Your Website

What your followers need – what they want is easy access to the right information at the right time.

The purpose of a relaunch is to improve usability for the consumer, to update the brand, or to take the website into a new era with new updates and features. This is also a pretty good idea if you’ve developed a website in previous year(s) but never really implemented the time to get it off the ground.

This is more than a virtual makeover. Relaunching your site with updates gives it:

  • Mobile Responsiveness
  • Interactive Elements
  • Improved User-friendliness
  • Website Speed
  • A Fresh Design
  • A Better Backend
  • Stronger Security

Relaunching your website when necessary is an important marketing tactic when you’re looking to keep your content fresh, exciting, and new. It keeps your consumers on their toes, and keeps your business on their radar. Let’s dive into what these benefits entail.

Mobile Responsiveness

According to statistics, as of November 2018, 62% of smartphone users have made a purchase online using their mobile device in the last 6 months.Ignoring these trends in mobile eCommerce evolution means potentially missing out on more and more profit as these trends continue to increase.

Interactive Elements

Marketing your website is a really important job. Getting people’s attention, keeping that attention, and getting those people to do something with that attention comes with better conversion rates. Using Interactive Elements are becoming increasingly important in this day and age where most internet users have fading attention spans and are growing more impatient. The basic idea is this: Interactive elements turn passive users into active participants. Thus, an interactive element is anything that the user interacts with on the web page. Adding a level of interactivity allows users to stay highly engaged, not just passively observing content.

Improved User-friendliness

Make it effortless for your users, and they will stay; make it difficult, and they will leave. Do links and buttons appear clickable, as they should? Does the website flow logically? Is it abundantly clear where important information can be found? If not, your website has not been designed for usability.In order to give your customers the best experience, you have to make your website as engaging as possible. Research conducted by HubSpot.com reveals that 76% of respondents stated that the most important factor in a website is the ease of finding information they want while 10% care about the “beautiful appearance of a site”.

Website Speed

Page speed is the loading time of a specific page on your website, or how long your content and images take to show up. Testing for each page, or particularly for your most important pages, can reveal critical weaknesses and flaws in your site’s performance.

According to statistics, 51% of U.S. online shoppers will not complete a purchase if a website is too slow. 47% of users expect your web page to load in under 2 seconds and 57% will abandon it all together if load time is 3 seconds or more.

Google uses web page load speed to determine rankings. Granted, there are hundreds of other metrics that Google’s algorithms use to determine search rankings, but web page load speed is still important. If you’ve clicked on a site before and it seems to take forever to load, your patience wears thin, and you’ll leave to look for a site that actually loads the answers you need. When someone immediately clicks the “back” button to leave the site, that’s a bounce, and you certainly don’t want your visitors doing that. Fortunately, regardless of when the last time you checked your page load speed was, it’s worth seeing how you can improve it. Even if it’s for the first time in forever.

If you could use some help getting your page load speeds up to, well speed, visit us!

A Better Backend

If you are a new owner of a WordPress site, you’re tasked with handling things behind the scenes to make sure that the site is user-friendly and filled with great content.

Fortunately, the WordPress backend makes those administrative tasks fairly easy.

Upgrading from Magento, it gives you access to posting blog articles on the same site, publishing informational pages with ease, the ability to manipulate the theme with a click of a button, and optional plug-ins for SEO and live chats. In addition, you can customize the back end by re-arranging sections, adding or disabling them as necessary increasing usability.

Stronger Security

The ease of launching an online business or personal website is great. However, there are some negative side effects. We see many webmasters who do not understand how to make sure their website is secure. There is a misunderstanding when it comes to the importance of securing their website, and whose responsibility it is.

Most website attacks are automated. Bots are constantly scanning every site they can for any exploitation opportunities. It is no longer good enough to update once a month or even once a week because bots are very likely to find a vulnerability before you patch it.

Let’s see what are the top steps all website owners should take to keep their website secure:

  • Running Updates
  • Using Strong Passwords
  • Offering Sensible User Access
  • Safe Extension Selection
  • Running Routine Backups
  • Install SSL

If you follow these relatively simple steps you will increase the security of your website. While these steps alone will not guarantee that your site is never hacked, following them will stop the vast majority of automated attacks, reducing your overall risk posture.

Being aware of these issues and understanding them will provide you with valuable insight into how the underlying technology works. It will also help to make you a better webmaster/site operator.

With the holidays coming up, it’s a great time to make sure your website is properly secured. Count on us to help here at EntreTEK!

15 Jul 2018

How to Start Planning a Website Redesign

When you are asking yourself “Why are we doing a redesign?” you are already on the right track. Your website redesign should not be about implementing new design trends, but rather how your organization can leverage a new site to meet goals and objectives.

Do you want more views, more leads, more interaction? How can you use the site to meet goals and how will you be able to keep track of how successful your site is at meeting these goals after launch? All of these are important considerations. With all the time and resources going into a website redesign, you need to have a solid business case first.

When it comes to a website redesign, a lot of time and dedication goes into the process. That’s why the beginning stages of your website redesign are so crucial to the success of your redesign and site long-term. Many teams might want to dive right into it, but strategy and goals need to be established first.

23 Apr 2016

Get your website online today

When was the last time your website earned you a customer?

A website is your company’s first line of defense in a lot of cases. We also know that more than 60% of your business can come from a mobile device.

It’s Time To Stand Out.

Ask yourself if it is easy for customers to learn the answers to their questions, and get in touch with you… can they give you their phone number? Can they give you money?

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