Are You Sabotaging Your Marketing Success?

Are You Sabotaging Your Marketing Success?

What?!? Sabotage your own success? Who would do that? Well, you’d be surprised how many small business owners think they are effectively marketing their business, when in fact they are cutting their own throat. Yes, they may be running ads that are pulling in...
Be Courageous

Be Courageous

For such a simple statement, this is one of the hardest things for people to do. It goes back to that damn survival instinct each of us is born with. If an animal draws attention to itself in the wild, it might soon find itself the main course of a larger animal’s...
Is Email Marketing That Important?

Is Email Marketing That Important?

In a word – yes! Even with all of the advances in social-connectivity technology that we’ve seen since the advent of email, email marketing is still one of the most effective channels out there! And the latest and greatest technology allows for...
The Importance of Branding

The Importance of Branding

When it comes to establishing your business, branding is huge! Branding is essentially how your business is presented. You want to make sure that everything from your business name to your logo to your marketing messages are clean, consistent, and saying...

Does My Small Business Really Need a Press Kit?

When the “experts” tell you you’re going to need a press kit for your small business I’ll bet you’re wondering why on earth you’d need one. At least, I think you’d wonder why if you think a press kit is just for the press. But the term ‘press kit’ is misleading if you...
How to Start Planning a Website Redesign

How to Start Planning a Website Redesign

When you are asking yourself “Why are we doing a redesign?” you are already on the right track. Your website redesign should not be about implementing new design trends, but rather how your organization can leverage a new site to meet goals and objectives. Do you want...