05 Jun 2019
01 May 2019

Is Email Marketing That Important?

In a word – yes! Even with all of the advances in social-connectivity technology that we’ve seen since the advent of email, email marketing is still one of the most effective channels out there! And the latest and greatest technology allows for automation and other significant improvements in this method of getting messages to our customers. 

Why?

With more than half the world’s population using email, incorporating email messages into your marketing strategy allows you to cast a very wide net. And email doesn’t just reach a lot of people; email reaches people effectively! Approximately 77% of people would rather receive promotional content from brands via email than via SMS or social media platforms, and 30% of customers who are subscribed to a brand’s email marketing have purchased from the brand that they’re subscribed to. Want to know more about the effectiveness of email marketing? Check outthis collection of statistics!

How?

When it comes to email marketing, sending emails is only step one. Careful planning and constant optimization is required to make your email messaging as successful as possible. Adding graphics and videos can increase both the open and click-through rate for your emails. You can also increase the chances of recipients opening the emails – and reduce getting your emails flagged as spam – by segmenting your recipients and using personalized subject lines and copy in the email body. Targeted emails are three times as likely to directly elicit action and gain revenue than generic marketing emails. And don’t forget to keep your emails mobile friendly – 49% of all emails sent are opened on a mobile device! If you’re looking for more information on how consumers interact with emails, check outthis infographic for user activity and ROI statistics.

With all the technology and information that is available, it’s natural to have questions about including emails in your marketing strategy. Try following these tips to optimize your email strategy!

Establishing outstanding email marketing is only one part of taking your marketing to the next level. Let’s talk about the goals and needs of your business. Visit our website to start a conversation with a FREE assessment!

30 Apr 2019

The Importance of Branding

When it comes to establishing your business, branding is huge! Branding is essentially how your business is presented. You want to make sure that everything from your business name to your logo to your marketing messages are clean, consistent, and saying exactly the right thing. 

Before You Brand

Before you even begin branding (or re-branding) your business, you need to consider who your audience is and what will appeal to them. Make sure that you study what other businesses in your market are doing, and how customers react. Finally, consider which channels your brand will appear on. You want your brand name, design, and voice to stand out in a positive way, and for it to be easily recognizable across all channels while still leveraging each channel’s unique capabilities. Get more details for planning your brand with this beginners guide to small business branding.

Design is Important

Once you’re ready to start branding, design is incredibly important. If you do not have graphic design experience, you should hire a designer – your brand is not something to skimp on! The first thing that should be designed is a logo. You’ll want your logo to quickly and clearly convey your brand name and personality, so make sure that you carefully consider everything that goes into this design. After your logo is created, you’ll want to carry color and font elements over onto your website, and use these elements in graphics for social media and sales promotions going forward to create consistency. Need a branding cheat sheet? Check out these 5 ways to create a better brand.

So is Voice

Once you’ve got your design, it’s important to establish and consistently use a brand voice – how you communicate your marketing messages. You want to be able to relate to your customers, but the messaging needs to be clear and consistent no matter where your customer encounters your brand. So make sure that your taglines, sales, brand values, and general wording are consistent on your website, social media, and blogs, and that you’re updating all of your channels frequently! Keep your branding strategy simple with these tips

Branding is just the beginning! Work with us to make sure that your brand reaches your audience – schedule your appointment today!

15 Jan 2019

Does My Small Business Really Need a Press Kit?

When the “experts” tell you you’re going to need a press kit for your small business I’ll bet you’re wondering why on earth you’d need one. At least, I think you’d wonder why if you think a press kit is just for the press. But the term ‘press kit’ is misleading if you ask me because press kits aren’t just what their name implies.

I prefer to call them small business information kits or information packages instead because that’s what they really are. They are meant to inform everyone, not just the press about you and your business. Even Business branding package is better!

Once you have a small business information kit, you’ll find you’re often giving them when someone asks for information about your company–who you are, what you do, how you can benefit them. In fact, you’ll probably find you’ll give out almost as many of your information kits as your business cards.

Sometimes it’s more appropriate to simply hand out just your card, but other times, you might like to give someone more information than what’s on your business card.

Say you’re at a party and someone asks what you do. You’d probably just give them your business card. But your business card gives this business contact only the briefest information about your company.

So, you might also ask for their name and address, and send them an information kit the next day. Sending your information kit the next day also works as an important reminder of the evening’s discussion.

On the other hand, if you’re a plumbing company, you might want to contact construction companies in your area to see if they’re interested in subcontracting your company from time to time, or better yet all the time!

Sending them just a business card probably won’t get you very far. Even sending a well-written letter introducing your company together with your business card probably wouldn’t be as effective as a complete information kit.

You could think of your business card as the “who and the where, and a little bit of the what” of the 6 interview questions—who, what, where, when, why and how. Your card probably has your business name, contact information and possibly a slogan, motto or some saying suggesting what you do.

Your information kit on the other hand, answers all the questions. It tells people who and where you are, just like your business card does. But instead of one little line suggesting what you do, your information kit tells people exactly what you do. How well it tells them what you do depends on how good your copywriting is.

And it tells them how to buy, (with your convenient order form for example, or by phone or fax, with cash, check or credit card) and when to buy (today, right now, before the special offer expires).

Your business card doesn’t have the room to tell people why they should buy from you, but your information package does. And not just by telling them you’re the biggest, the best, and of course the most innovative either.

The real secret is convincing people they can’t do without your product or service, remembering that along with a great description of your product or service, to consider your information kit from your clients’ perspective. Everyone wants to know how what you do can benefit them. How you can save them time or how you can save them money, or how you can make their life just a little bit easier.

One last word on presentation of your small business identity package. It’s almost as important as what you say. A professional image can go a long way in assuring potential clients your small business is the one they want to do business with.

You cannot compete with big companies without one, and you’ll be miles ahead of the small businesses that don’t have one. And while we’re talking about professional image, imagine how your small business will be perceived when you have the ultimate in professional image– a matching corporate identity package, information kit and small business web site.

15 Jul 2018

How to Start Planning a Website Redesign

When you are asking yourself “Why are we doing a redesign?” you are already on the right track. Your website redesign should not be about implementing new design trends, but rather how your organization can leverage a new site to meet goals and objectives.

Do you want more views, more leads, more interaction? How can you use the site to meet goals and how will you be able to keep track of how successful your site is at meeting these goals after launch? All of these are important considerations. With all the time and resources going into a website redesign, you need to have a solid business case first.

When it comes to a website redesign, a lot of time and dedication goes into the process. That’s why the beginning stages of your website redesign are so crucial to the success of your redesign and site long-term. Many teams might want to dive right into it, but strategy and goals need to be established first.

13 Jan 2015

Tips To Align Your Brand’s Style Guide

A style guide is an asset to your brand and voice, no matter how big or small your organization is. By setting a standard for every single piece of content on your website and internal/external documents, you can ensure everyone’s tone of voice is on the same page. A style guide should include aspects such as grammar, formatting, tone, correct word usage, best writing practices, and more to help keep your content in check.

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