05 Jun 2019
01 May 2019

Is Email Marketing That Important?

In a word – yes! Even with all of the advances in social-connectivity technology that we’ve seen since the advent of email, email marketing is still one of the most effective channels out there! And the latest and greatest technology allows for automation and other significant improvements in this method of getting messages to our customers. 

Why?

With more than half the world’s population using email, incorporating email messages into your marketing strategy allows you to cast a very wide net. And email doesn’t just reach a lot of people; email reaches people effectively! Approximately 77% of people would rather receive promotional content from brands via email than via SMS or social media platforms, and 30% of customers who are subscribed to a brand’s email marketing have purchased from the brand that they’re subscribed to. Want to know more about the effectiveness of email marketing? Check outthis collection of statistics!

How?

When it comes to email marketing, sending emails is only step one. Careful planning and constant optimization is required to make your email messaging as successful as possible. Adding graphics and videos can increase both the open and click-through rate for your emails. You can also increase the chances of recipients opening the emails – and reduce getting your emails flagged as spam – by segmenting your recipients and using personalized subject lines and copy in the email body. Targeted emails are three times as likely to directly elicit action and gain revenue than generic marketing emails. And don’t forget to keep your emails mobile friendly – 49% of all emails sent are opened on a mobile device! If you’re looking for more information on how consumers interact with emails, check outthis infographic for user activity and ROI statistics.

With all the technology and information that is available, it’s natural to have questions about including emails in your marketing strategy. Try following these tips to optimize your email strategy!

Establishing outstanding email marketing is only one part of taking your marketing to the next level. Let’s talk about the goals and needs of your business. Visit our website to start a conversation with a FREE assessment!

01 Apr 2019

Grammar schmammar….??

That depends on how you want your business to be received by your audience….

  • 1 Professional?
  • 2 Competent?
  • 3 Experienced?
  • 4 Worthy of Trust?
  • 5 Serious about your business?

If grammar is not your strong suit, it might be something you easily dismiss as unimportant.  After all, our brains are highly capable of deciphering even intentionally incorrect spellings, etc. Here’s an example to illustrate this point that you’ve probably seen a version of floating around on social media at some point:

Buseace of the phaonmneal pweor of the hmuan mnid, aoccdrnig to rscheearch at Cmabrigde Uinervtisy, it dseno’t mtaetr in wcihh oerdr the ltteres in a wrod aepapr; the olny iproamtnt tinhg is taht the frsit and lsat ltteer be in the rghit pclae.  The rset can be a taotl mses and you can sitll raed it whotuit a pboerlm. Tihs is bcuceae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Azanmig huh?

HOWEVER……

There have been more times than I’d care to try to count when I’ve been browsing a website, perusing a pamphlet, even reading an actual ad or an e-mail, only to come across a misspelling or misused word.  Depending on whether its a business I’m interested in or not, I can sometimes dismiss one, two, even a few mistakes. If my interest was only in passing to begin with, I immediately dismiss the business as not serious, not professional, not careful, lacking attention to detail, etc., once I encounter mistakes in spelling and/or grammar. Is it really a shortcut worth taking if it could result in the loss of potential customers?? Perception, after all, is reality, right?


Fortunately though, if those details are not strong suits for you or tools you really have in your wheelhouse, it is something you can easily outsource to others! There are professionals you can hire to handle all of your copy writing.  If your budget can’t accommodate spending there, or if you’re the one creating your own social media posts, etc., that may not be feasible or the best use of your resources. Personally, I have a decent sense for correct spelling, proper word usage and grammar.  Perhaps it is because of this sense that I usually know when to question myself. In these cases I’m grateful for tools and resources I can depend on when I do have a question. Just the other day a colleague and I were looking up the proper usage of the words affect and effect.  There’s a rule, but our instance fit into the category of the exception to the rule, of course! And where did we go to resolve our question? Grammarly, of course! I’d recommend it to anyone! With Grammarly in your back pocket, it’s easy to put your best foot forward every single time and come across as the competent professional that you really are, and allow your customers to focus on your unique offering.


15 Mar 2019

Small Biz Social Media Marketing

We get it – when you’re starting your own business, you’re on a budget. But you absolutely should not neglect your marketing efforts just because money is tight for the time being. While you’ll ultimately want to optimize your branding and digital presence to make the most of your marketing campaigns in the digital world, a lot can be done to promote your brand via social media while you’re polishing up your website and planning your ad campaigns! 

Get Started

It can be easy to start your social media marketing – first create pages for your organizations. Choose the best platform(s) to have a presence based on where your audience is. For example, Facebook is a good choice, with 68% of American adults actively using it. Or, if you’re targeting a younger audience, Snapchat is a good platform to be active on, with 78% of American 18-24 year-olds using the platform. Take a look at these social media statistics to get a good idea of what percentage of your audience is just waiting to discover you on the various social media platforms!

Making Best Use of Social Media

It can be tempting to use social media as just another platform to broadcast your message. But if that’s all you’re doing with your social media activity, you’re missing out on big opportunities. Put the “social” in social media by actively engaging with and listening to your followers! This will allow you to create campaigns that resonate best with your customers and provide promotions, products and services that fit their needs. Additionally, you can use social media engagement to provide excellent customer service! Take some time to consider what you’ve seen from similar brands on social media, and what your audience responds to. Knowing what motivates your customers to engage on social media will ultimately result in a more successful marketing effort.

Organize and Plan

If you’re using social media as part of your marketing strategy plan – and, like we’ve said, you should! – treat it as such. Don’t just post willy-nilly. Consider why people are engaging with their favorite brands, what successful brands are doing, and, most importantly, what your own goals are. Keep these ways small businesses can improve their social media presence in mind when you’re building your social media marketing plan. And when in doubt, don’t try to do it all yourself – we can help! 

Check out our Free Discovery Call and get in touch today!

15 Feb 2019

5 Simple Steps to Small Business Success on the Internet!

For years, the website design market used to fall into three separate entities for website design and development: (i) graphics and animation studios, specializing in custom graphic design and creative animations, (ii) website marketing/promotion firms, (iii) Web programming companies specializing in database-driven website development. Nowadays, however, you get to see a fusion of these three entities in several dynamic Web Development and Promotion companies operating from any part of the globe. These web design, development and web promotion firms are virtually allrounders that cater to a diverse range of clientele, include those coming up for creative web design, web databases CRM / ERP as well as for SEO (search engine optimization) needs.

Most small business firms all over the world heavily rely on the services of such web development firms as they usually cater to small business website design by providing web based marketing methods that small companies can afford due to small budgets. Depending on the effectiveness of such web-based marketing, clients often see incredible successful results from clicks to conversion. There are some case studies which show that utilizing their marketing equation; some sites have gone from 10 leads a month to 300 leads. However, to achieve this is easier said than done. Web marketing firms that create a full plan for their clients using both the strategic and tactical methods crafted by specialists/consultants in turn are able to give small or large businesses increased sales. After all, that is the reason one can zero down on in order to be in a business, right? To have more sales and offer value. Therefore, the objective behind any web development or website promotion project is to create a unique selling proposition through your website that can set you apart from your competition so your customers should only think of doing business with you, regardless of price.

Small business firms today look forward to the professional creative website design and strategic web development and web promotion companies for the simple reason that they want their site to have the look and usability of a Fortune 500 company site without having to spend huge bucks for it. Yes, it is definitely considered a plus if the website is designed as a tactical marketing tool that aims to engage and educate their clients in turn. And most of these businesses have a concern in their minds: can their web site provide a means to gather analytical data for them to offer better service for all?

Yes, definitely they can. However, for this, optimal, effective website design strategies need to be incorporated. In a word, small business clients should be enriched with at least some of these features in order to fetch more conversions:

  • Cutting-edge small business website design, tailor-made to provide broad market exposure of the products and services to potential clients.
  • Highly scalable digital website designs, aimed at boosting up the growth and realization of the full perspective of the small business houses.
  • Small business website design strategies including full-featured e-commerce solutions, to help these businesses deploy cost-effective, powerful e-commerce stores.
  • Customized search engine optimization services, based upon individual needs and goals.

However, there are umpteen so-called ‘cheap, quick’ solution-providers, and any small business firm must think twice before taking the plunge with them. Ideally, one should always trust a professional web development firm that gathers relevant information about their clients’ business through hours of discussion, clear up ideas about the requirement, nature and goal of the clients’ business. Based on these details, experienced, skilled web designers and developers carry out extensive research to find out the best small business website solution. On the other hand, creative, innovative content writers create specific and unique content for small business website requirements, thereby enhancing business prospects. Finally, website maintenance and search engine optimization techniques that comprise scientifically proven techniques available at a competitive price are sure to give your business a boost. Flash Presentation, Multimedia Presentation, Multi-lingual website development and E-Commerce integration solutions complement these customized website solutions for brightening the online and even the offline image of small business firms.

The Five Steps to Success:

To ensure success of your small business through a unique website presentation, it is important that you develop a five-step process for creating websites that meet your customer’s goals. Whether it is a small business firm eager to generate leads, sell online, provide information about their services, connect their vendors to their company electronically, or start an entirely new kind of service, this five-step process not only takes them from concept to completion, but also is the trademark of any Internet development company. Consulting: Every website starts with an idea. Perhaps you’ve been thinking about developing a website, or redesigning your existing site. At the consulting stage, a professional website development firm would strive to clear all doubts about the clients’ requirements. Consultation for this usually comes free in case of small to medium-sized businesses.

Website Design: After the initial consultation, the website development firm solidifies the clients’ ideas by creating a blueprint for their site by employing something they call “Strategic Design”.

Website Development: The website development project is then handled by a creator’ hive, composed of specialists who handle their own respective pieces of the site development. Remember, for successful website development, it is necessary to be handled by a versatile team of expert graphic artists, content writers, programmers, database specialists and technical personnel. This ensures that a qualified professional handles each task of the given project.

Web Hosting: Since websites are an intricate interplay of graphics, text, programming and computer resources, building your site on a rock-solid web hosting foundation is critical to its marketing success.

Website Maintenance: Once the site is available to the public, it must be maintained with the help of ongoing updates and continued development to the site so that they don’t give clients/visitors of the site a chance to complain about its quality and content.

01 Feb 2019

2 Ways To Eliminate Your Competition – It’s Easy!

Eliminating your competition is the easiest way to increase your chances of business success. And I don’t mean literally eliminate them, in the sense of doing something “bad” to them.

When I say eliminate, I mean … take them out of your prospect’s consideration set for your product or service category. Make it so your prospects ONLY think of your business, product or service when they are contemplating making a purchase. That way you get their business, instead of your competition making the sale.

What this means is if you sell widgets, you want your prospects to only think of your widgets when they are thinking of buying widgets. This is pretty easy to do if your business is not in a competitive industry.

But let’s suppose there are all kinds of businesses selling what you are selling, or filling the same consumer or business need you are filling.

How can you make sure your prospects ONLY think of you — and therefore only BUY from you — and not all those other companies?

Answer: By thoroughly understanding those competing businesses and then doing one of two things:

(1) Finding a position in the category you can own.

This will separate you from all the other businesses and will make you uniquely qualified in the eyes of your prospect to fill their need.

This usually requires finding a specific market niche you can focus on, or finding a specific product or service attribute or benefit, that is of value to your prospects, that none of your competitors can claim or are currently promoting.

This puts you in a class of your own and virtually eliminates the competition. No one does exactly what you do. Or in the quite the way you do it.

(2) By turning your competitors into “co-opitors.”

What the heck is a “co-opitor?” It is a competitor that you turn into a partner or a cooperator. Are there businesses or individuals with whom you could partner, with the idea of referring business to each other?

For example, a wellness coach could partner with a weight watchers clinic or a health club or a massage therapist. All of these practitioners are selling improved health and well being, but they can also be positioned as complementary services.

Or, let’s say you are a web site designer and you decide to focus primarily on working with small businesses (a market niche). You could create a partnership with another web site designer who has decided to focus on large corporations.

If you both agree to only take on business that fits your identified niche, and to refer business outside your niche to the partner, you both win.

You can partner with other businesses in your exact business in this manner, by identifying niches, by geographic area served, or by size or type of clients served.

And you can partner with businesses in different categories that fill a similar customer need by agreeing to work together to help each other get customers.

There is not a business out there that cannot effectively use one of these two strategies to significantly reduce their competition. So figure out which strategy fits your business best, and make it a priority to eliminate your competition this year.

15 Jan 2019

Does My Small Business Really Need a Press Kit?

When the “experts” tell you you’re going to need a press kit for your small business I’ll bet you’re wondering why on earth you’d need one. At least, I think you’d wonder why if you think a press kit is just for the press. But the term ‘press kit’ is misleading if you ask me because press kits aren’t just what their name implies.

I prefer to call them small business information kits or information packages instead because that’s what they really are. They are meant to inform everyone, not just the press about you and your business. Even Business branding package is better!

Once you have a small business information kit, you’ll find you’re often giving them when someone asks for information about your company–who you are, what you do, how you can benefit them. In fact, you’ll probably find you’ll give out almost as many of your information kits as your business cards.

Sometimes it’s more appropriate to simply hand out just your card, but other times, you might like to give someone more information than what’s on your business card.

Say you’re at a party and someone asks what you do. You’d probably just give them your business card. But your business card gives this business contact only the briefest information about your company.

So, you might also ask for their name and address, and send them an information kit the next day. Sending your information kit the next day also works as an important reminder of the evening’s discussion.

On the other hand, if you’re a plumbing company, you might want to contact construction companies in your area to see if they’re interested in subcontracting your company from time to time, or better yet all the time!

Sending them just a business card probably won’t get you very far. Even sending a well-written letter introducing your company together with your business card probably wouldn’t be as effective as a complete information kit.

You could think of your business card as the “who and the where, and a little bit of the what” of the 6 interview questions—who, what, where, when, why and how. Your card probably has your business name, contact information and possibly a slogan, motto or some saying suggesting what you do.

Your information kit on the other hand, answers all the questions. It tells people who and where you are, just like your business card does. But instead of one little line suggesting what you do, your information kit tells people exactly what you do. How well it tells them what you do depends on how good your copywriting is.

And it tells them how to buy, (with your convenient order form for example, or by phone or fax, with cash, check or credit card) and when to buy (today, right now, before the special offer expires).

Your business card doesn’t have the room to tell people why they should buy from you, but your information package does. And not just by telling them you’re the biggest, the best, and of course the most innovative either.

The real secret is convincing people they can’t do without your product or service, remembering that along with a great description of your product or service, to consider your information kit from your clients’ perspective. Everyone wants to know how what you do can benefit them. How you can save them time or how you can save them money, or how you can make their life just a little bit easier.

One last word on presentation of your small business identity package. It’s almost as important as what you say. A professional image can go a long way in assuring potential clients your small business is the one they want to do business with.

You cannot compete with big companies without one, and you’ll be miles ahead of the small businesses that don’t have one. And while we’re talking about professional image, imagine how your small business will be perceived when you have the ultimate in professional image– a matching corporate identity package, information kit and small business web site.

01 Jan 2019

Why Business Credit Is A MUST For Every Business Owner!

As an entrepreneur, you’re hardwired to enjoy a greater level of risk than the average person. But do you enjoy the thrill of business and investing so much that you’re willing to risk:

-Being hounded by creditors?
-Declaring bankruptcy?
-Being denied a mortgage?
-Paying more than your fair share of interest on your loans?
-Losing your house?

If you answered “no” to one or more of these questions, this may be the most important report you’ve read in a long time.

Because, if you’re like most entrepreneurs, investors, and business owners I’ve met over the past 33 years, you’re in danger of facing all of these horrific problems.

And it’s all because of your business.

You see, entrepreneurs typically make one or more financially devastating mistakes when financing the launch, operation and/or growth of their businesses. In most cases, they don’t realize that they’re making a mistake.

And to tell the truth, even when they do realize they’re making a mistake … they lull themselves into thinking that the consequences will be a minor annoyance.

Until, one day, they can’t qualify for a mortgage. Or they can’t get the to-die-for financing offered on the new car they’re buying. Or they’re hounded by creditors and eventually have to declare bankruptcy.

And it is all because they use their personal finances to fund the launch or expansion of their business. They then use personal credit cards to pay for business expenses. If you are in business or thinking about starting a business, business credit is a must.

Let me explain, most business owner have no idea that they can establish business credit and even fewer know how to how to establish business credit. If owners would take the time necessary to educate themselves about establishing credit they would no longer have to use their personal funds for start up capital or working capital.

They would also be able to use business credit cards which don’t report to their personal credit reports, therefore, not lowering the personal credit scores.

The most important goal of business credit though is to obtain unsecured business lines of credit, which can be done once the business credit profile is set up properly. Once a business obtains unsecured business lines of credit, they then have the working capital they need to start a business or expand their business. The business owner has check book control to use the business lines of credit as they wish. And best of all, the business lines of credit don’t report to the business owner’s personal credit report.

If you have set up your business profile correctly there are a number of banks that will lend to brand new start up business. That is right, brand new start up business with no track record whatsoever. The banks will extend unsecured business lines of credit so they can have the start up capital they need to finance the business of their dreams.

Make no mistake about it; business credit is a MUST for every business owner. Don’t put your personal assets at risk finance or fund your business!

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