15 May 2019

Stand-Out Customer Service

We live in a world that’s busier and louder than ever before. Sometimes it can be difficult for a small business to stand out from all of the noise. But one way that entrepreneurs can make their company stand out from the big businesses is to leverage their small size to provide a cozier and more intimate service experience for their consumers!

Why is good customer service important?

This should be a no-brainer. Superb customer service leads to happy customers, and happy customers are loyal customers who will continue to use your products or services and encourage other people to do the same based on their experience! In our digital age, experience has become more important than ever before. With options for affordable products being plentiful, customers are becoming more inclined to have a preference for good service and quality over cheap products. It’s estimated that by 2020, customer service will become more important than price or product when customers make their choice about who gets their business. 

What makes a brand’s customer service exceptional?

In short, providing excellent service to your customers is a matter of making them feel respected and heard. Good old-fashioned greetings and polite responses to customer questions or concerns make a great start. Whether your business is brick-and-mortar or totally online, providing a clean and accessible environment to do their shopping as well as providing popular amenities, such as WiFi in stores or chatbots on websites, are small gestures that will stand out in your customers’ minds. You can show customers that you care by paying attention to reviews and feedback and responding carefully to concerned customers and being open to constantly improving the service and environment. 

How can you provide great service?

Now that you know why stand-out performance is important and what makes service stand out, it’s time to start providing great service. The first and most important thing is to make sure that everyone who interacts with your customer knows your product thoroughly to provide timely and accurate responses to all questions and concerns. Make sure that you and your staff are friendly, polite, and respectful. Ask for feedback and listen and respond to it. 

When it comes to customer service, we practice what we preach. We want to help you achieve your business goals and make sure that your digital presence helps to enhance the service experience that you provide to your customers! Visit our website to start a conversation with us today!

01 Mar 2019

All About Landing Pages

You’ve seen landing pages before. These are destination pages that organizations and entities can link to directly via advertisements, emails or search results. So, what makes them different from the home page of a website? And is using a landing page really a good fit for you or your organization? Let’s take a closer look!

What Makes a Landing Page Different

Landing pages aren’t just another part of a website. Each landing page is developed to be a part of a marketing campaign. For instance, when an organization has a sale or a cause that they’re trying to promote, a landing page can be used to provide their audience with all of the details AND link back to their website or guide visitors to their brick-and-mortar location. Could the campaign lead back to the organization’s home page? Of course! But a page that has all of the details of the promotion and directions for how to take action is much more useful, and having this information on a separate page (instead of the website’s home page) saves the organization from an expensive and time consuming website overhaul. 

What else belongs on a landing page? Take a look at these 5 Essential Elements

What is a Landing Page Good For?

A landing page is different from a home page because it leads your audience to a special page with clear details and a call to action. What kind of campaigns can you use a landing page for? Here are some ideas: Generate leads with a sign-up form Sell products with coupons and clear calls to action Use forms to ask people to support your cause Invite prospective customers to download a free value-add item

Looking for more inspiration? Check out these great landing page examples!

Is a Landing Page Right for Me?

We’ve given some insight to what landing pages can be used for, and what makes a good landing page. If you develop a clear call to action in line with your goals, a landing page can be an essential part of any successful marketing campaign!

Ready to build your landing page and generate leads or sales? Check out our Lead Gen / Landing Page package and other Design & Development services!

15 Jul 2018

How to Start Planning a Website Redesign

When you are asking yourself “Why are we doing a redesign?” you are already on the right track. Your website redesign should not be about implementing new design trends, but rather how your organization can leverage a new site to meet goals and objectives.

Do you want more views, more leads, more interaction? How can you use the site to meet goals and how will you be able to keep track of how successful your site is at meeting these goals after launch? All of these are important considerations. With all the time and resources going into a website redesign, you need to have a solid business case first.

When it comes to a website redesign, a lot of time and dedication goes into the process. That’s why the beginning stages of your website redesign are so crucial to the success of your redesign and site long-term. Many teams might want to dive right into it, but strategy and goals need to be established first.

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