In a word – yes! Even with all of the advances in social-connectivity technology that we’ve seen since the advent of email, email marketing is still one of the most effective channels out there! And the latest and greatest technology allows for automation and other significant improvements in this method of getting messages to our customers.
With more than half the world’s population using email, incorporating email messages into your marketing strategy allows you to cast a very wide net. And email doesn’t just reach a lot of people; email reaches people effectively! Approximately 77% of people would rather receive promotional content from brands via email than via SMS or social media platforms, and 30% of customers who are subscribed to a brand’s email marketing have purchased from the brand that they’re subscribed to. Want to know more about the effectiveness of email marketing? Check outthis collection of statistics!
When it comes to email marketing, sending emails is only step one. Careful planning and constant optimization is required to make your email messaging as successful as possible. Adding graphics and videos can increase both the open and click-through rate for your emails. You can also increase the chances of recipients opening the emails – and reduce getting your emails flagged as spam – by segmenting your recipients and using personalized subject lines and copy in the email body. Targeted emails are three times as likely to directly elicit action and gain revenue than generic marketing emails. And don’t forget to keep your emails mobile friendly – 49% of all emails sent are opened on a mobile device! If you’re looking for more information on how consumers interact with emails, check outthis infographic for user activity and ROI statistics.
With all the technology and information that is available, it’s natural to have questions about including emails in your marketing strategy. Try following these tips to optimize your email strategy!
Establishing outstanding email marketing is only one part of taking your marketing to the next level. Let’s talk about the goals and needs of your business. Visit our website to start a conversation with a FREE assessment!