We get it – when you’re starting your own business, you’re on a budget. But you absolutely should not neglect your marketing efforts just because money is tight for the time being. While you’ll ultimately want to optimize your branding and digital presence to make the most of your marketing campaigns in the digital world, a lot can be done to promote your brand via social media while you’re polishing up your website and planning your ad campaigns!
It can be easy to start your social media marketing – first create pages for your organizations. Choose the best platform(s) to have a presence based on where your audience is. For example, Facebook is a good choice, with 68% of American adults actively using it. Or, if you’re targeting a younger audience, Snapchat is a good platform to be active on, with 78% of American 18-24 year-olds using the platform. Take a look at these social media statistics to get a good idea of what percentage of your audience is just waiting to discover you on the various social media platforms!
Making Best Use of Social Media
It can be tempting to use social media as just another platform to broadcast your message. But if that’s all you’re doing with your social media activity, you’re missing out on big opportunities. Put the “social” in social media by actively engaging with and listening to your followers! This will allow you to create campaigns that resonate best with your customers and provide promotions, products and services that fit their needs. Additionally, you can use social media engagement to provide excellent customer service! Take some time to consider what you’ve seen from similar brands on social media, and what your audience responds to. Knowing what motivates your customers to engage on social media will ultimately result in a more successful marketing effort.
Organize and Plan
If you’re using social media as part of your marketing strategy plan – and, like we’ve said, you should! – treat it as such. Don’t just post willy-nilly. Consider why people are engaging with their favorite brands, what successful brands are doing, and, most importantly, what your own goals are. Keep these ways small businesses can improve their social media presence in mind when you’re building your social media marketing plan. And when in doubt, don’t try to do it all yourself – we can help!
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