14 Dec 2018

The How and Why of Relaunching Your Website

What your followers need – what they want is easy access to the right information at the right time.

The purpose of a relaunch is to improve usability for the consumer, to update the brand, or to take the website into a new era with new updates and features. This is also a pretty good idea if you’ve developed a website in previous year(s) but never really implemented the time to get it off the ground.

This is more than a virtual makeover. Relaunching your site with updates gives it:

  • Mobile Responsiveness
  • Interactive Elements
  • Improved User-friendliness
  • Website Speed
  • A Fresh Design
  • A Better Backend
  • Stronger Security

Relaunching your website when necessary is an important marketing tactic when you’re looking to keep your content fresh, exciting, and new. It keeps your consumers on their toes, and keeps your business on their radar. Let’s dive into what these benefits entail.

Mobile Responsiveness

According to statistics, as of November 2018, 62% of smartphone users have made a purchase online using their mobile device in the last 6 months.Ignoring these trends in mobile eCommerce evolution means potentially missing out on more and more profit as these trends continue to increase.

Interactive Elements

Marketing your website is a really important job. Getting people’s attention, keeping that attention, and getting those people to do something with that attention comes with better conversion rates. Using Interactive Elements are becoming increasingly important in this day and age where most internet users have fading attention spans and are growing more impatient. The basic idea is this: Interactive elements turn passive users into active participants. Thus, an interactive element is anything that the user interacts with on the web page. Adding a level of interactivity allows users to stay highly engaged, not just passively observing content.

Improved User-friendliness

Make it effortless for your users, and they will stay; make it difficult, and they will leave. Do links and buttons appear clickable, as they should? Does the website flow logically? Is it abundantly clear where important information can be found? If not, your website has not been designed for usability.In order to give your customers the best experience, you have to make your website as engaging as possible. Research conducted by HubSpot.com reveals that 76% of respondents stated that the most important factor in a website is the ease of finding information they want while 10% care about the “beautiful appearance of a site”.

Website Speed

Page speed is the loading time of a specific page on your website, or how long your content and images take to show up. Testing for each page, or particularly for your most important pages, can reveal critical weaknesses and flaws in your site’s performance.

According to statistics, 51% of U.S. online shoppers will not complete a purchase if a website is too slow. 47% of users expect your web page to load in under 2 seconds and 57% will abandon it all together if load time is 3 seconds or more.

Google uses web page load speed to determine rankings. Granted, there are hundreds of other metrics that Google’s algorithms use to determine search rankings, but web page load speed is still important. If you’ve clicked on a site before and it seems to take forever to load, your patience wears thin, and you’ll leave to look for a site that actually loads the answers you need. When someone immediately clicks the “back” button to leave the site, that’s a bounce, and you certainly don’t want your visitors doing that. Fortunately, regardless of when the last time you checked your page load speed was, it’s worth seeing how you can improve it. Even if it’s for the first time in forever.

If you could use some help getting your page load speeds up to, well speed, visit us!

A Better Backend

If you are a new owner of a WordPress site, you’re tasked with handling things behind the scenes to make sure that the site is user-friendly and filled with great content.

Fortunately, the WordPress backend makes those administrative tasks fairly easy.

Upgrading from Magento, it gives you access to posting blog articles on the same site, publishing informational pages with ease, the ability to manipulate the theme with a click of a button, and optional plug-ins for SEO and live chats. In addition, you can customize the back end by re-arranging sections, adding or disabling them as necessary increasing usability.

Stronger Security

The ease of launching an online business or personal website is great. However, there are some negative side effects. We see many webmasters who do not understand how to make sure their website is secure. There is a misunderstanding when it comes to the importance of securing their website, and whose responsibility it is.

Most website attacks are automated. Bots are constantly scanning every site they can for any exploitation opportunities. It is no longer good enough to update once a month or even once a week because bots are very likely to find a vulnerability before you patch it.

Let’s see what are the top steps all website owners should take to keep their website secure:

  • Running Updates
  • Using Strong Passwords
  • Offering Sensible User Access
  • Safe Extension Selection
  • Running Routine Backups
  • Install SSL

If you follow these relatively simple steps you will increase the security of your website. While these steps alone will not guarantee that your site is never hacked, following them will stop the vast majority of automated attacks, reducing your overall risk posture.

Being aware of these issues and understanding them will provide you with valuable insight into how the underlying technology works. It will also help to make you a better webmaster/site operator.

With the holidays coming up, it’s a great time to make sure your website is properly secured. Count on us to help here at EntreTEK!

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