These days it’s nearly impossible to have a business without a website. Whether you’re dedicated to selling all of your stock online or you do most of your business in a brick-and-mortar store, an attractive and easy-to-navigate website will make all the difference when it comes to making sales.
Be Where the Users Are
The majority of today’s internet users are mobile. That’s why responsive web design is essential to customers being able to find, navigate, and enjoy your website. Having a website that loads quickly and looks pleasing on any screen plays a major role in retaining users who are visiting your site. Not only is 60% of internet access done via mobile device, but 50% of commerce revenue comes from mobile action. So it’s more important than ever that content is easy to read and scroll through, no matter which platform the site is viewed on, and that calls to action are clear and concise. Having a website that isn’t easily accessible on mobile devices can directly hurt sales.
Design for Success
In addition to having a clear and responsive site, you want to keep the latest technology and trends in mind when you’re building (or having someone else build) your website. Put yourself in the shoes of your clients to get an idea of what designs will appeal to them and what technology will be important to them. Take a look at what other businesses in your industry are doing with their websites to look for positive examples and ways that you can stand out. Not sure if you’re leveraging everything that you can? Check off features on this checklist to ensure that you’re meeting modern standards for business sites. When in doubt, try it out! Because technology is changing all the time, the average website will only last you about two years. Launch your site and be receptive to feedback so that you can make changes over time to appeal to the most people and see the most success.
If your goal is to build a successful online presence, you’re not alone! Drop by our website to start a conversation. We’d love to make sure your clients like what they see when they find your site.